LOREEN DIRECTS STRIKING VIDEO FOR ‘WE GOT THE POWER’

By: Rob Brayl
For BiggerThanBeyonce.Com

Swedish singer/songwriter and Eurovision 2012 winner, Loreen, has really caught my attention with the new video for We Got The Power. Written by Ester Dean and produced by Patrik Berger and Easter Berger (Icona Pop/Rihanna/Robyn), the video (directed by Loreen herself) is captivating and striking.

Says Loreen, when speaking on her direction: “I always have a clear picture of what I want to convey in my artistry and feel a great responsibility for the things I release. Moving images, for me, creates an extra dimension to the music. In addition, we need more female directors in the industry. More women who dare to take place, just like the video for ‘We Got The Power’ is doing.”

Girl power!

Watch the visual feast unfold below.

Comments are closed.