By: Maria Ciezak
For BiggerThanBeyonce.Com

Unless you live under a rock (well, with this East Coast weather you may be doing it for warmth purposes), you have heard Thrift Shop, the smash from Macklemore & Ryan Lewis featuring Wanz. I am not here to review the song, or to illustrate how I throw my fists up whenever I hear it, but simply to get Macklemore on your radar.

FYI: The Thrift Shop video already has over 78 million views on YouTube, and is showing no signs of slowing down.

Macklemore spent years building a fan base in Seattle. Alongside DJ and music director Ryan Lewis, the pair has been established as the faces of Seattle’s hip hop scene. Their DIY-driven music has gone national, thanks to a tireless work ethic and co-signs from rap stars like Mac Miller, Big Sean and Schoolboy Q. I find this so interesting, for working in the business, it’s refreshing to see someone have a number one smash based on that good, old-fashioned theory: hard work.

Macklemore recently told MTV: “We’ve talked to a lot of labels and we talked to some legends in the game in terms of labels. I had some great conversations, but right now, we’re doing it ourselves and that’s what makes the most sense for this project.”

Let’s just say he is far from being a one-hit wonder. The Heist is compacted with hit after hit. I highly recommend you familiarize, for Macklemore is already reaching household name status.

Musicians should take a notes from this guy, and understand that no matter what the critics say, anything can happen once your mind’s set.

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