By: Caitlin Hoffman
For BiggerThanBeyonce.Com

A Primitive Evolution are something to get excited about. When I first jacked in, I was startled not only by the maturity in their sound, but in the way it was so keen to resonate. Their music is easily met, easily embraced, and impossible to let go.

Children of both rock and the blues, this group adds unprecedented soul to what would otherwise dust as radio rock. Their h-core ‘tude is rocked into sedation by a more gothic undertone, leaving you manic and mysterious.

These Toronto darlings aren’t just in it for ignorant kicks. Rather, they take a cerebral front to their mission. So says Bret, their lead vocalist/guitarist: “Creation is evolution. That’s what I figure we’re trying to say with A Primitive Evolution. …We are very much at the beginning of the evolution of mankind. We have a long way to go as a species. We want our band to reflect that too, going off of what we feel, doing it out of instinct and evolving naturally; having some fun existing on this planet.”

Have fun? Their latest album The Prize will help you do just that. This record’s a thunderstorm and no mistake. The members themselves are pleased with its turnout too. Stephany (their house bassist/back-up vocalist/cello player) calls it: “the epitome of pure enjoyment of music”.

I can’t quite put my finger on why I like them so much. They’re like Queens of the Stone Age, but better. Couple that with intense, eye-popping music vids, and they’re nothing short of visionary. Take the visual masterpiece aka music video for Lord of Reason. With elements of urban horror, magical realism and satire, it’s a trip not to be messed with.

So as far as A Primitive Evolution’s concerned, what’s the bottom line? Stu (the percussion master) ties it up nicely: “Get ‘em hot and bothered. They should be excited about (the) music; surprised. As a musician, that’s the greatest reward.”

I like the way these guys think.

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