By: Caitlin Hoffman
For BiggerThanBeyonce.Com

Have I been getting on too much of an animal rights kick lately? Meh, oh well. Pierce The Veil is a band I just couldn’t keep quiet about.

Thing is, usually I find a band for its music, then learn heartwarming details about them as I get acquainted. But with Pierce the Veil, it was the opposite. I first heard about them through the PETA website, and fell in love with their music afterward. Good to know they have both a clear conscience and incinerating skill.

Though the band has been trading names back and forth over the years, the habit of communicating their inner paradoxes and nightmares through efficiently packaged screamo and experimental rock has survived. Who cares what title you’re playing under, as long the soul behind the mask sticks?

Their prose writes itself on the walls of your mind, making you a willing spectator of philosophy in action. They are a hybrid of ideal evolution; they’ve got the pretty boy looks of a emo-core band, and the adrenaline-injected compound found only in the blood of heavy metal enthusiasts.

Like watching genius unfold, you can see how the song builds itself up or slows itself down, keeping you guessing. They have a habit of incorporating recognizable downbeats from hit songs to grab peoples’ attention, but it’s their ability to make the clouds rumble that’ll convert people to fan loyalty.

Like many notable bands, they’ve been on the Warp Tour, signing autographs at the Peta2 tent, and doing fabulous PR for their new album along the way. Seeing as Selfish Machines is their first album in three years, it makes sense that they’d be pumped to get the word out. As I type, they’re streaming it through their Myspace page (gotta appreciate that they’re more about spreading the music than they are about making the money).

You can check out their PSA ad for PETA here.

After your heart has swelled from their philanthropist efforts, get back to basics of pure, precise innovation, and brace yourself for the most tart tasting track from their new cd: Caraphernilia.

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