By: Rob Brayl
For BiggerThanBeyonce.Com

THIS IS SICK! And no, not cool sick but literally SICK!

Ok I’ll admit it, PETA can sometimes get on my last nerve. With that being said, this has nothing to directly do with PETA but it does have to do with unneccessary cruelty towards everyone’s favorite mammals: the gay sharks (aka dolphins). So when I see things like this, it helps me to better understand and respect all those who battle to protect the rights of animals (yes, even the often borderline crazies from PETA). But when I saw what you’re about to see, I felt a sense of anger and shock and sadness that is probably what most animal rights activists feel on a regular basis (IE no wonder organizations come off as nutjobs sometimes, I mean, wouldn’t you?!).

A few good celebs (including BTB favorite Jason Mraz) have come together to help the creators of the award-winning documentary The Cove encourage people to support the end to dolphin slaughter and dolphin captivity in the new PSA My Friend Is…

The Cove is a documentary that exposes the slaughter of more than 20,000 dolphins off the coast of Japan every year, and how their meat, containing toxic mercury levels, is being sold as food in Japan and Asia, often labeled as whale meat. The majority of the world is not even aware that this brutality is happening.

Close to a million people have signed on to the campaign, but the fight has just begun. The stupid murderers (oops, I mean fisherman) are getting rattled by the focus of the petition, but haven’t stopped the killings.

Please sign the campaign here.

You can watch the heartwarming (yet eye-opening) PSA, below.

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